Team Finland

Challenge
As Finland seeks to strengthen trade ties with Los Angeles in the lead-up to the 2028 Olympics, Finnish companies must navigate a complex and competitive market to showcase their expertise. Despite clear synergies between Finland and LA—such as shared priorities in mobility, electrification, and sustainable infrastructure—unlocking opportunities with key decision-makers and aligning with the region’s unique policy frameworks can be challenging. Without strategic support, Finnish companies risk missing the chance to position themselves as vital contributors to LA28 and the city’s broader development goals.
Solution
Twoº & Rising empowered Finnish companies to capitalize on LA28-related opportunities by bridging the gap between Finnish innovation and Los Angeles’ ecosystem. Through tailored market insights, stakeholder introductions, and strategic guidance, we helped over 20 Finnish companies align their solutions with Los Angeles' priorities in transit, mobility, and infrastructure.
By leveraging our expertise and deep networks, we’ve facilitated critical connections with influential decision-makers, created platforms for Finnish companies to showcase their solutions to key stakeholders, and helped amplify their impact in the U.S. market. These efforts have strengthened Finland’s trade presence in Los Angeles while enabling participating companies to achieve measurable progress in securing partnerships and advancing commercial outcomes.



