Insider Insight on LA28 – Transforming Los Angeles for the 2028 Olympics

Los Angeles is gearing up for a once-in-a-generation opportunity to shine on the global stage. Between the 2026 World Cup and the 2028 Olympic and Paralympic Games, a wave of transformative projects and initiatives is already underway. At Twoº & Rising, we’ve been immersed in these fast-evolving plans, sharing insights at forums like CoMotion and conducting site visits and workshops to keep our clients ahead of the curve. Here’s some of what we’ve learned so far—and why it matters.
Learning from Paris 2024
When Paris secured hosting rights for the 2024 Olympic and Paralympic Games, they committed to delivering “Games Wide Open.” This guiding principle spotlighted the power of public participation—allowing everyday citizens to join the Olympic marathon—alongside ensuring all infrastructure and services were fully accessible. The result is an inclusive, community-driven approach that has resonated far beyond the confines of the stadium.
That example has sparked excitement in Los Angeles, where officials see LA28 as a chance to build on Paris’s success and create an experience that is just as accessible, memorable, and beneficial for local communities.
The LA28 Vision Takes Shape
In many ways, Los Angeles’s Olympics follow a similar ethos: bridging global celebration with local impact. For LA DOT General Manager Laura Rubio-Cornejo, that means leveraging the Games to invest in “transit-first” infrastructure that continues to serve Angelenos after 2028. Meanwhile, Ernesto Chavez of LA Metro is spearheading a comprehensive mobility plan that integrates public events, cultural attractions, and transportation into a cohesive and accessible experience for residents and visitors alike.
Los Angeles also has a distinct advantage: a globally recognized brand and iconic urban landscape. By inviting locals to participate in everything from venue design to volunteer programs, LA28 aims to showcase homegrown innovation while reinforcing the city’s unique sense of identity and community.
A Legacy Through Play Equity
Beyond transportation and infrastructure, these global events promise a huge economic lift—projected to exceed $1 billion for the region. Yet city leaders and philanthropists are determined to direct this influx of resources into sustainable, equitable legacies. At the forefront of that effort are organizations like the LA84 Foundation and its Play Equity Fund, which seek to dismantle barriers preventing young people from accessing sports.
Just as the Paralympic Games highlight the transformative power of adaptive sports for people with disabilities, play equity initiatives aim to do the same across underserved communities. By uniting event organizers, nonprofits, and the public sector, Los Angeles hopes to model how major sporting events can become catalysts for systemic change—fostering pathways to education, well-being, and community resilience that long outlast the final whistle.
Site Visits: Nuts and Bolts of LA28
Much of our work at Twoº & Rising involves understanding the granular details behind this massive planning effort. Recently, we conducted venue site visits, meeting with CEOs, CTOs and other key decision-makers to discuss:
• Public Safety & Cybersecurity: Keeping both athletes and visitors safe in an era of complex digital threats.
• Transportation & Mobility: Addressing first- and last-mile connectivity, expanding transit networks, and orchestrating smooth travel between events.
• Interconnectivity & Wayfinding: Using real-time data and technology solutions to help attendees navigate venues and city streets effortlessly.
• Front-of-House Innovations: Exploring biometric ticketing and other next-generation tools to enhance the overall experience.
Though official information can be scarce, these deep-dive sessions give us valuable insights into the priorities and challenges shaping LA28 preparations—insights we share directly with our clients.
The Emerging Picture: Car-Free Ambitions, Military Leadership, and Big Questions
Los Angeles’s organizers have teased an ambitious vision for a “car-free” Games, and the appointment of a high-ranking military general as LA28’s CEO underscores the scope and complexity of the planning process. Equally, questions remain about how the city will handle everything from potential cost overruns to environmental concerns. Despite these uncertainties, the drive to innovate—whether in logistics, sustainability, or civic engagement—remains steadfast.

Private Workshops & Expert Perspectives
To better support businesses aiming to engage with LA28, we hosted a private webinar featuring Carly Markovitz, a principal at Rebel Mobility and Payments and a key player in both the LA 2024 bid and the LA 2028 planning phase. Participants gained insights into:
• LA28 Organizing Committee’s Focus: Success for athletes, officials, media, and the broader community.
• Regional Transportation Upgrades: Major procurement and investment opportunities through agencies like LA Metro.
• Venue Cities & Tech Partnerships: How smaller areas like Inglewood and Long Beach are looking for innovative solutions and legacy projects.
• Collaboration with Prime Contractors: Building relationships to lead or supplement high-impact technology and mobility initiatives.
This inside track helps companies tailor their pitches, forge the right partnerships, and seize once-in-a-lifetime opportunities tied to the Games.
Moving Forward: An Invitation to Shape the Future
From local infrastructure to global brand storytelling, LA28 is poised to be far more than just another sporting event. For municipalities, nonprofits, and businesses alike, it represents an opportunity to drive lasting social, economic, and environmental impact in one of the world’s most influential cities.
At Twoº & Rising, we’re committed to staying at the forefront of these evolving plans—uncovering insider insights and forging strategic partnerships so our clients can meaningfully contribute to LA28’s success. Whether it’s connecting with prime contractors, shaping a mobility pilot, or championing a play equity initiative, we believe there’s room for everyone to help build a legacy that endures long after the flame is extinguished.
Interested in learning more about how your organization can get involved with LA28?
Stay tuned for updates and thought leadership pieces from Twoº & Rising, or reach out to us directly to explore tailored opportunities that align with your goals. Together, we can help Los Angeles fulfill its vision for a truly inclusive, sustainable, and game-changing Olympic experience.